Danish FMCG · catalog API + shelf intelligence

Ground truth for every shelf in Denmark.

One canonical catalog of every SKU, price and shelf share across Netto, Rema 1000, Føtex, Bilka, Lidl, fakta Tyskland and 14 more — served as REST and webhooks. The data your team has been hand-collecting in spreadsheets, in one place, always fresh.

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6,693live offers
2,741stores covered
20chains tracked
AI-generated illustration of a store manager, a store employee and a customer sharing a local shelf price togetherAI-generated image
Tracking live offers across
LidlLidl
BilkaBilka
FøtexFøtex
fakta Tysklandfakta Tyskland
NettoNetto
Scandinavian ParkScandinavian Park
FleggaardFleggaard
KvicklyKvickly
PøtzschPøtzsch
SuperBrugsenSuperBrugsen
LøvbjergLøvbjerg
Rema 1000Rema 1000
CalleCalle
MenyMeny
Coop 365discountCoop 365discount
SparSpar
BorderShopBorderShop
Dagli'BrugsenDagli'Brugsen
Min KøbmandMin Købmand
LET-KØB
Two products, one source of truth

Build with the data, or read it in your dashboard.

Catalog API

For engineers building grocery apps and pricing tools.

One REST endpoint per resource. Webhook events when a price or assortment changes. Normalized categories across every chain.

GET/v1/public/catalog/products/5741000155257200 OK
{
  "ok": true,
  "data": {
    "id": "af5a5489-d551-42c4-9dae-3438cbc518df",
    "canonicalName": "Pepsi Max Lime 50cl flaske",
    "ean": "5741000155257",
    "variant": "lime",
    "volumeMl": 500,
    "unitCount": 1
  },
  // prices: GET /products/{id}/offers
}
  • REST + webhooks · OpenAPI spec
  • Normalized GTINs and categories
  • Live distribution across every chain we cover
Shelf Intelligence

For category and pricing teams at FMCG brands.

See your brand the way the market does — every price, promo and catalog placement across every covered chain, from the same live data behind our API. In-store signals like share-of-shelf are in development.

  • Price and promo tracking across every covered chain
  • Price history for your products, day by day
  • Catalog presence: where your brand is (and isn't) on offer
Built on the API

From “these five products are missing” to a live site.

Christian mailed us about a gap in the catalog, pulled his first data the same day, and shipped a price board that keeps a school-camp fund topped up.

“Every month I buy 6–10 trays of soft drinks for the teachers’ lounge at my son’s school, and the surplus goes to his school camp. I wanted to find the cheapest offer across every chain, so the surplus ends up as big as possible.”

“Version 1 is live, with data from your API.”

Christianboxie.dk Translated from Danish
Coverage

Every chain we're live on.

As of 2026-10-02.

ChainStoresLive offersStatus
Lidl1711,251Live
Bilka19743Live
Føtex119499Live
fakta Tyskland3470Live
Netto588467Live
Scandinavian Park1448Live
Fleggaard6370Live
Kvickly62347Live
Pøtzsch1324Live
SuperBrugsen217275Live
Løvbjerg18261Live
Rema 1000438256Live
Calle6194Live
Meny118189Live
Coop 365discount320154Live
Spar138146Live
BorderShop2103Live
Dagli'Brugsen26787Live
Min Købmand17265Live
LET-KØB6936Live
Who builds on it

Four teams, four different reasons.

Pricing

Track competitor prices live across every chain.

Query current prices over REST, or get a webhook the moment a price moves — instead of weekly manual checks.

  • 20chains
  • 6,693live offers
  • REST+ webhooks
Get API access
Category

See your category across every chain’s catalog.

Which products each chain lists, and at what price — rebuilt from every catalog we ingest. No store visits, no spreadsheets.

  • 20chains
  • 2,741stores
  • catalogsourced
Get API access
Developers

Ship a price-comparison app in days, not quarters.

One REST endpoint per resource, official SDKs, and webhooks for changes. The catalog is already normalized across chains.

  • REST+ webhooks
  • SDKsofficial
  • 6,693live offers
Get API access
Analysts

Alternative data on Danish FMCG pricing.

Price and assortment across every chain, straight from the API — with per-product price history. No scraping, no store panels.

  • 20chains
  • 6,693live offers
  • RESTAPI access
Get API access
Official SDKs

Typed clients for TypeScript, Python and Go.

Hand-written, idiomatic clients over the same public Catalog API — typed models, cursor pagination and typed errors, one call away.

TypeScript@shelfatlas/catalog-client
npmTerminal
npm install @shelfatlas/catalog-client
Pythonshelfatlas
pipTerminal
pip install shelfatlas
Goshelfatlas-go
goTerminal
go get github.com/SlambertDK/shelfatlas-go
Start mapping the shelf

Every SKU, every chain, every price — one call away.

Free to start across every chain. No credit card.

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